Needless to say, the industry isn’t what it used to be. I was fortunate to initially get into this business and blessed to have been apart of it for so long. I have seen many changes within this industry and while some of those changes makes my heart heavy, I have no love lost. No matter how much I am displeased by some of the transformations it has gone through, there are very few things other than radio that I see myself doing with my career. I love it.
For months I have been frantically searching for a new radio station to hire me with no avail. Not only is competition ridiculously fierce, stations simply aren’t hiring or have placed their stations on hiring freezes. Despite the constant let-downs of no one hiring me, I still have a station or two that claims to be interested in me. Interested, however no one has officially hired me.
The thought of rejoining the radio industry puts a smile on my face however the talk of wanting to hire me simply isn’t enough.
I was sitting around stressing about not having a job when I had the idea of creating my own radio station. This is not a new concept for an out of work radio personality as they have all had at some point in the career the dream of what they would do if they were ever given the title of radio station owner.
This was an idea that had been a dream of mine for a very long time. I admit, it was one that would rear its ugly head quite often. However the end results of the notion would always end the same way. I had no choice but to reject the thought since it was far too impractical. I did not have millions of dollars to invest into a radio station of my own. I want to be clear, I am a realist, I was not being pessimistic.
I then thought about creating an internet radio station despite the fact that creating and promoting a successful internet station would be no easy task. Being who I am, it would have to be a Hip Hop station. I then thought, even if I did create a station, what would make it any different from every other Hip Hop station out there? Creating a Hip Hop station would impact my industry about as much as throwing salt into the ocean. Then I realized, did I honestly want to creating a Hip Hop radio station? After all, I honestly do not feel a lot of today’s Hip Hop music. I have been a Hip Hop head my entire life so feeling that way made me feel ashamed. However it is true. The feeling is justified because I know for a fact that I am not alone in thinking today’s Hip Hop is in no way of the same quality of the Hip Hop from back in the day. I am not saying all Hip Hop in 2012 is horrible, but a lot of what passes for Hip Hop these days just kills me.
I then thought, what if I were to bring back all the music that I grew to know and love? An oldies Hip Hop station perhaps. For years I have partaken into countless conversations with friends and fellow Hip hop lovers about a station that plays nothing but old school music that we all grew up with.
I then had a chat with a friend of mine
about the idea and he gave me the inspiration I needed. His wave of
optimism gave me the confidence that this could actually be possible.
Why couldn’t I create a radio station? Why couldn’t I do all the things
I always wanted to do if I was presented with the title of radio
station owner?
If I were to create a regular traditional
Hip Hop internet station, I felt it would have been doomed to fail.
However the idea of an oldies Hip Hop radio station is something
different. An idea had formulated.
More to come….
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